DR. JOSEPH V. CANNOVA knew he wanted to practice medicine from an early age, but it was while working in the burn unit during his second year of residency that he realized how plastic surgery could transform patients’ lives. A board-certified plastic surgeon, Dr. Cannova provides a full spectrum of plastic surgery services, but he focuses largely on cosmetic procedures.
“People might not like something small about the way they look. You change those small things and they are suddenly bursting with confidence,” he explains. “They just seem brighter, happier. It’s something that could be unnoticeable to someone else. It’s about the way they feel personally about themselves and the way they project themselves.” He adds, “That’s the part of it I like the most — changing their self-confidence, changing their attitude through good work.” That definition of good surgery includes results that look natural and understated.
Dr. Cannova ensures patients’ wants and needs are heard by developing a relationship with every patient
from the very first visit. “When you come into my office, know that we’re going to have a
one-on-one conversation, and I’m going to look at you as an individual,” Dr. Cannova says. “I
want you to come with all questions you may have, because I want to take the time to go
through each and every one of them.” The doctor begins every conversation by asking about his
patients’ goals and the results they would like to see before determining if and how he can
safely get patients where they want to be — a path that may include surgery or lead to the
variety of med spa services available.
“I may be able to give patients three or four options,” he says. “Some may be more invasive but
yield better results. Some may be less invasive but provide some results, and maybe that’s all a
patient is looking for. There are multiple ways to go.” Throughout the process, Dr. Cannova
helps patients feel informed and empowered to make decisions about their bodies. After all, his
work is about making how you see yourself align with how you feel. “Ultimately, as we age, we
don’t think of ourselves as older internally, and then you look in the mirror and think that person
in the mirror doesn’t match how I feel,” Dr. Cannova says. “If you do little changes to bring that
back, it’s amazing how much self confidence you can bring about.
“When you come into my office, know that we’re going to have a one-on-one conversation and I’m going to look at you as an individual.I want you to come with all questions that you may have, because I want to take the time to go through each and every one of them.”